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Fast2drive.com is a start-up part of the Interlogica Group, which has delivered to the market a unique and innovative product that enables people to compare long-term rental offers from almost all the biggest Italian retailers.
My Role
Sole UX designer, taking over at ideation phase
Team
1 PM, 2 Full-stack Developers
Challenges
Low budget
No access to external users
Goal
Transform an R&D project into a marketable product
Sketch - Prototype - Test - Repeat
Following an Agile approach, it was important to run tight iterations to ensure the success of our output.
We based the whole process on the concept of rapid prototyping: starting from lo-fi wireframes, we tested our assumption with the stakeholders and with internal users.
Desktop Wireframe
Quantity is nothing without Quality
After the launch, we conducted some mobile usability test sessions to verify that the experience for the majority of our users (more than 60%, from Analytics data) was satisfactory.
The tests helped us to spot some usability puzzles, mostly for low-end devices, such as:
the comparison occupied too much interface and it was barely possible to add new offers
the disabled buttons confused the user because they didn't provide feedback
performance, due to simultaneous tasks, occasionally slowed the app
Screenshot from a Usability Testing session
Screenshots from the App
Results
Brought the interest of national and international vendors.
Entered 20,000 active users in the first month.
Gathered a database of >6000 cars.
Other Projects
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